Milli is the founder and creative director of her signature jewellery brand MILLI MAIER. She started developing the concept of precious hair jewellery in 2012, when she completed her Master’s in Economics and Entrepreneurship and was accepted into the Tartu Centre for Creative Industries.

Being herself long-haired, she feels that the ritual of setting hair up can be much more significant and full of mythic grandeur than it has been to date. She disregards gender-specific traditions and encourages people to adorn their heads with a worthy ‘crown’.

Milli created her first hair adornment as an apprentice to an experienced goldsmith, where her knowledge of and interest in making fine jewellery evolved even more. In 2013 she was presented with an international design award in the A’Design Award & Competition for her first multifunctional hairpin.

By being born in Estonia, a land in the north, she had the chance to grow up in a home with elegant pillars of emerald green pine trees and forest courtyards with magical pools of water. Influenced by the environment, her design reflects an organic minimalism which is filled with intricate details and intertwined with uplifting symbols.

Milli dreams of her creation becoming an oasis of inspiration, a meeting place of cultures and a crossroads of tradition. Her innovative vision of precious and practical hair jewellery redefines the way luxury jewellery is worn and perceived.

To Milli, hair means mystery; it means eternity. Hair is literally rooted in the human spirit and connects us at a much deeper level.

Milli is also the founder of one of the biggest Estonian based Women Empowerment Movement called ‘KOHIN’ (Estonian word for the sound that forest, sea and river create with the power of wind). Their mission is to unite women and inspirational speakers in the middle of the wild and beautiful Estonian nature to uplift individuals and unite the feminine spirit in their local communities.

She is also a co-founder of a global luxury sustainable womenswear brand called “Human Highness” that celebrates balance, creativity and timeless beauty in simplicity.  “Human Highness” is a woman who constantly strives to become the best version of herself, keeping her head held high based on her own life values. She is inspired to give to those around her because of her sense of gratitude, love and abundance.